The goal of this spread is to provide broad insights into the prospects for success of any start-up business venture. It is taken in the most straightforward sense, without consideration of the myriad subtle factors that can make or break a new business. For example, environmental variables like emerging trends, business competition, marketplace logistics and prevailing economic conditions are rolled up into a single card titled “Business Climate.” For more detail, it can be followed up with the “Decision Stream” spread.
